18thdigitechau
18thdigitechau
ยท1 week ago
The Role of Emotional Intelligence in Shaping an Effective Digital Marketing Strategy
Emotional intelligence (EI) has emerged as a critical factor that can profoundly influence marketing success. While artificial intelligence (AI) and automation streamline operations and enhance efficiency, it is the ability to understand and connect with customers on an emotional level that truly differentiates a brand. By integrating emotional intelligence into...
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