6 Benefits of Fast Loading Time for Business Websites

Have you experienced trying to access a website, but it doesn’t load right away? It can be frustrating, especially if there’s something important you need to do or know on that specific website. For instance, if you’ve been waiting for a sale or discount on an item you’ve been keeping an eye on for a while now and you can’t get in, you might not trust the brand anymore.

If you’re planning to start a business, one of the things you should consider is the loading time of your website. It’s vital since the business industry mainly works online. So, if your website isn’t as fast as most brands, you might not be able to stay in the competition for so long.

In this article. We’ll discuss the benefits of securing fast loading time for your business website.

1. Enhanced User Experience

Since the digital world has evolved and is continuously developing, users expect to access products, services, and information as quickly as possible. It’s not just about entering the website. It includes the whole process of exploring what a brand offers and the buying process. Unfortunately, if a website can’t manage to provide the ideal loading time, it can affect the user experience.

User experience can make or break your brand’s identity. If a user has a great experience navigating your website, there’s a possibility of sales, more visits, and great reviews. In addition, users can also recommend your website to their family and friends.

2. Better Conversion Rates

Conversion is when visitors do something to your website while they’re visiting. Users can buy, avail of services, or share the link to your website to be included in the conversion rate. The more visitors do anything while having access to your website, the higher your conversion rate will be.

However, if your website faces problems such as slow loading time or having too much information, it’s less likely to gain conversion rates. For instance, if you’re a fashion brand and your customer can’t even place an order within ten seconds, it’s time to invest more in your website. If you’re not familiar with the designs and technical aspects of a website, you can hire a fashion creative agency.

3. Higher SEO Rankings

The higher your SEO ranking is, the higher the chance you’re brand becomes famous. Nowadays, being one of the brands on the first page of search engines is a big deal. Since people are becoming more concerned about brands, you can increase customers if they often see your brand.

For instance, if a user searches for women’s boots, and clicks on your website, having a fast loading time can help you get to the top of the first page. On the other hand, slow websites are determined by search engines and are usually given penalties, which may result in a low SEO ranking.

4. Minimise Bounce Rates

If there’s a conversion rate, there’s also a bounce rate. When a visitor bounces, it means they only view the first page of the website and leave right away. Usually, this happens when a website is too slow.

If you’ve encountered a slow website before, you know how it feels when you can’t even pass through the homepage. Similarly, if a user feels like it takes a while before they reach your homepage, and it’s not as aesthetically pleasing as they think, they can just leave.

5. Competitive Advantage

As mentioned, the business industry is becoming more competitive as days pass by. Potential customers usually choose brands that have the means to improve their products and services and stay in the competition.

If you want your brand to either remain in the same spot or rank higher, you can check on your competitors, and assess whether they have a faster-loading website than yours. If they do, hiring a fashion creative agency (if you’re in the fashion industry) can give you the edge.

6. Increase Sales

The faster your loading time is, the higher the possibility of increasing sales. Did you know that even a one-second delay in the loading time can decrease the total sales of your company? With the rise of eCommerce, it’s hard to maintain a spot in the competition. Unfortunately, if you often make mistakes, customers can easily look for other more reliable brands than yours.

Fortunately, minimalist designs are now in, so if adding too much to your website slows it down, there are many ways to execute a better website with minimal designs.

Final Thoughts

Overall, a fast loading time can significantly affect your brand. As mentioned, it provides various benefits including improved user experience, higher conversion rates, improved SEO rankings, reduced bounce rates, competitive advantage, and increased sales. So, whether your brand is a start-up or not, investing in a better website is a must.

ABOUT THE AUTHOR

Aliana Baraquio is a web content writer at Design and Build Co., a specialist digital agency for fashion and luxury brands that helps clients maximise their digital presence and remain agile in a rapidly changing environment. You can catch her browsing the internet for the latest hairstyles and hair care tips in her free time.