Top 5 Ideas for Creating Eye-Catching Popunder Ads

Imagine that you're browsing the web like any other day. Once you're done, you close your browser, and there it is- an ad sitting pretty and waiting for you to engage with it. There are two routes you can take from here. One, if it's eye-catching enough, you'll click on it. The other is where you roll your eyes and scrap it off your screen. 

These types of ads that pop up under your current browser are called popunder ads. If you're wondering what triggers them, it's the configuration of JavaScript. Sometimes, merely visiting these sites is enough, while other times, you need to click on a certain region on the website for it to appear. 

In this blog, let's explore popunder ads and how you can make them eye-catching enough to make users want to click on them. 

What are Popunder Ads?

Popunder ads refer to ads that appear under a user's current window in a separate tab. The user will close their current browser and only then come across the ad. This makes them highly non-intrusive for users while they are navigating through a website or reading some article. 

Another benefit of best popunder ads platform is that the viewer must engage with them no matter what, even while closing them. This quality ensures that your ads actually get seen by the target audiences. 

Verticals that make extreme use of popunder ads include:

• Sweepstakes

• Online iGaming 

• E-commerce 

• Dating 

• Software and Utilities 

A Few Pros of Choosing Popunder Ads 

Popunder ads are a traditional form of advertising and are relevant to this day for a reason. Let's explore what still makes them a favorite among all advertisers. 

They are hard to miss.

In the past years, users have become highly prone to banner blindness. They ignore ads on websites like no other, even when it's something of relevance to them. This issue can be easily tackled with popunder ads that users have to engage with in order to close them. That is enough time for them to read through the main heading and determine if your ad has something relevant to offer to them. 

They are non-intrusive. 

We know that users hate ads that disrupt their content consumption. They want a clean and seamless experience without excessive interruptions. This is where popunder ads, with their non-intrusive nature, can prove to be highly beneficial. 

They are targeted.

Similar to all other ad formats, popunder ads are targeted to users who will find them relevant based on country, region, and website. Only users who enter or interact with a certain website will be able to see them. So, if you want to target within a certain niche, using popunder ads can have a great impact. 

They work on multiple devices.

Fortunately, popunder ads are not limited to desktops. They can appear on platforms and devices, including computers, laptops, tablets, and mobile phones. All you need to do is optimize them for different appearances, which allows you to reach the broadest possible audience. 

However, Proceed with Caution 

Even though popunder ads come with promises of engagement and conversions, advertisers platform need to be cautious while using them. When users come in increased contact with the ads, they have no choice but to interact with them. This can cause tiredness and fatigue among the target users, negatively impacting their online experience. 

Another con is that you might have to face excessive browser restrictions and ad blockers that restrict the appearance of your ads. In this case, what you'll need is popunder ad networks that help you beat these restrictions and blockers. 

Top 5 Ideas For Creating Eye-Catching Popunder Ads 

Choose your headline wisely 

With popunder ads, you only have a few seconds to impress before the user closes the tab. So, make your headline stand out from all. It should be able to grab and keep the user's attention.

Incorporate a hook that compels users to read further. You can either adopt the features-benefits strategy or take the viewers on a whole storytelling journey. Ideally, your headline should change based on the situation and user you're targeting. Start with questions about your audiences and end with headlines that would personally resonate with them. Just make sure to avoid anything that's clickbait. 

Create irresistible visuals 

Visuals are the first thing that any user sees. And you know you have nailed it when they make the viewer glance back twice. 

Plain text on a plain background is boring. What you need to do is make your ads exciting by incorporating a visual story and interactive elements. Depending on your brand's identiy, you can opt for memes, GIFs, and other graphics that will make your ads stick out. Users are already tired of being bombarded with ads throughout their online journey, so why not make it a bit exciting? 

Moreover, visuals that evoke some sort of emotions within the audience are ten times more effective. 

Bring out offers they can't refuse 

Everybody loves a good bargain. Offering something that will keep people coming back for more is what you need to aim for. 

Serving offers like free trials, unbeatable prices, bundled packages, and free shipping on a platter can help you go out of your way for potential customers. This creates a sense of encouragement among users to grab the offer as soon as possible. You can further add to this feature by adding a timer that discourages users from doing any kind of comparison shopping. 

Highlight FOMO 

Everybody's using FOMO in their popunder advertising strategies, and you'll totally miss out if you don't.

See? The previous line is just another form of FOMO. It dips into the user's scarcity mindset and makes them believe that they will lose something incredibly valuable and stay behind the competition. Their 'need' to make a purchase heightens, which creates a sense of urgency. 

Brands love to contribute to this sense of urgency by using phrases like 'Gone in 3 hours' or 'Your competitors are here! Where are you??'. Just keep in mind that you don't pose your FOMO ads in a way that generates anxiety with viewers. 

Add a touch of your brand's personality

To stand out, you need to be original. Have your own unique voice reflected in your ads that can make them stand out from your competitors. This voice comes from branding. 

Your ad copy should contain a consistent tone of voice, and the design should be consistent in terms of colors and elements. Use everything you can to set your brand apart from other regular brands in your niche. Another thing you should pay attention to is making your ad humane. Nobody wants to interact with a bot, so make the personality of the people behind the brand shine through it. 

Conclusion 

In this digital world of frequent interruptions, top popunder ads come as a savior. Want something totally non-intrusive yet engaging for your audience? Here's your answer. While they might not be the most popular among advertisers (and customers), their impact remains unmatched.

Every once in a while, there comes a time when nothing seems to reach your customers. This is where you can tweak your strategies a little and make way for something totally distinguished. With popunder ad networks like 7Search PPC, you don't have to worry about much. You can easily work on launching your campaigns, popunder ad tracking, and optimizing. 

Frequently Asked Questions (FAQs) 

How are popunder ads better than others? 

Ans: Popunder ads provide a seamless, non-intrusive user experience to users, making them an extremely effective option. They can also easily overcome banner blindness and increase your conversion rate. 

How can I reach a wider audience with these ads?

Ans: To reach a wider audience, advertise on websites that have a large number and variety of visitors within your niche. 

How can I improve my popunder traffic conversion rate?

Ans: You can boost your conversion rates by optimizing your landing page to provide something of value to the customers. Make sure you deliver what you promised in your ad on your landing page. 

What pricing option works best with these ads?

Ans: The CPM, or cost-per-mille model, works best with popunder ads, as advertisers only have to pay for every 1000 impressions of the ad. 

How can I choose the right popunder ad network?

Ans: While choosing an ad network, ensure that it has enough available inventory and is able to match your short and long-term campaign goals and objectives.