When you put items in your cart and then leave the browser, stores may send you a friendly email in the next few days, reminding you about your pending checkout. Most of the time, it comes with a special discount code to help convince you.
Signing up means you give the store permission to send you email updates of new stock arrivals, marketing material AND any exclusive discounts. As a new member, signing up provides you with a one-time deal and if their emails start to spam your inbox, you can always unsubscribe in the future.
Once you are subscribed to a retailer’s newsletter, you get emails almost everyday or every second day. They do this as a form of marketing and it provides a sense of customer loyalty. What happens when you unsubscribe? More than likely, the store will send you an email a day or two later asking you why… and maybe providing you with a sneaky discount code to convince you to come back!
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